Every question is ultimately about the bottom line, isn’t it? It always comes down to affordability, cost-savings, or profit, for all businesses in general and eCommerce businesses in particular.
An online store’s investment in a marketing strategy like eCommerce SEO services will ultimately come down to “Can this save my eCommerce business money,” or more specifically, “How will this make my eCommerce store money?”
Search engine optimization is one of the most scalable, effective, long-term organic strategies for growing brand awareness, organic traffic, and conversion rates. That much is hardly up for debate.
But what’s interesting is that an experienced eCommerce SEO company won’t just help you increase traffic and sales. It might do so and save you over the costs you’d incur if you took everything on yourself, in-house.
Fewer in-House Investments in Human Capital
Hiring in-house eCommerce SEO experts is expensive. Sometimes it requires not only a new hire but an investment in research and analytical tools, which, when licensed from third-party sources, can be very expensive. Providers of eCommerce SEO services, at least those worth their salt, already own and use those tools. Some may even have developed their own.
Time Saved Crunching Analytics
Thinking about implementing an SEO strategy for your own eCommerce website? Get ready for some serious time investment in analysis and identifying target keywords. Time saved poring over analytics is time you could have spent filling orders, meeting with suppliers, or addressing real client concerns.
If you hire an external SEO expert to manage that for you, it’s one less thing you need to worry about taking on yourself.
More Time to Tackle Complex Internal Projects
The theme of the previous section is “time is money” and whatever time you don’t spend on developing, implementing, or managing complex marketing projects is time you can spend working on other key areas of your business: money saved.
When Executed Properly, eCommerce SEO Services Can Have Very High Returns
Marketing experts around the world overwhelmingly agree that eCommerce SEO is one of the most beneficial self-investments an eCommerce site can make. Some marketers even say that SEO offers the highest ROI (at least over time) of all marketing initiatives.
Potentially Lessened Dependence on eCommerce PPC
Need a real, measurable reason that eCommerce SEO services can save you money? It may be able to lessen your dependence on eCommerce PPC over time. The more users that find your website organically, the less you’ll need to rely on paid search strategies to keep customers flowing in. Plus, with an effectively developed content marketing strategy (that often goes hand in hand with SEO) you’ll be able to better connect with your customers and provide them value that will engender loyalty.
Start with an eCommerce SEO Audit
There’s a reason that eCommerce SEO experts should be handling keyword research, on-page optimization, content marketing and strategy, link-building, supporting web design projects, and everything else that goes into expertly crafted eCommerce SEO services. They’re good at what they do and they can pass those savings along to you.
If you’re not sure where to start, go with an eCommerce SEO audit from 1DigitalⓇ Agency. It will offer you measurable insight into the performance of your business and lay out a groundwork for you to follow for success, before you even hire their eCommerce SEO agency.
You can learn more about their process over at 1DigitalAgency.com or get in touch with them directly at [email protected] or by phone at 888-982-8269.