You’ve probably heard the saying, “There’s more than one way to skin a cat.” The same could be said of coming up with a business name. You can spend hours brainstorming with friends and colleagues, combing through dictionaries and thesauruses, or playing around with different word combinations until something clicks.
Or you can take a shortcut and use wordplay to generate catchy and SEO-friendly business names that will help you stand out from the competition.
Here are 15 tips on how to use wordplay to come up with a winning business name:
1. Use puns
Puns are an excellent way to add personality to your business name and make it memorable. For example, if you’re a pet store, you could name your business “Paws for Applause.”
2. Use alliteration
Alliteration is when the same letter starts consecutive words or syllables. It’s an effective way to create a catchy and easy-to-remember name. For example, “Sally’s Salon” or” Pete’s plumbing.”
3. Use rhyming words
Rhyming words are also easy to remember and can add a bit of fun to your business name. For example, if you’re a cake bakery, you could name your business “Sugar and Spice Cakes.”
4. Keep it short and sweet
When it comes to business name ideas, shorter is usually better. A shorter name is easier to remember and less likely to be misspelled.
5. Make it easy to spell
Along the same lines, you’ll want to make sure your business name is easy to spell. Avoid using made-up words or words with multiple spellings.
6. Use keywords
If you want your business to be easily found online, incorporate some keywords into your name. For example, if you’re a photographer, you could include words like “photos,” “camera,” or “shutter” in your business name.
7. Use your location
If you’re a brick-and-mortar business, consider incorporating your city or state into your name. This will help customers find you when they’re searching for businesses in your area. For example, “New York City Bagels” or “San Francisco Flowers.”
8. Use your niche
If you have a specific niche or target market, make sure to include that in your business name. This will help you attract customers who are interested in what you offer. For example, “Vegan catering” or “Senior Financial is planning.”
9. Be descriptive
A good business name should give customers an idea of what you do or what you sell. For example, if you’re a landscaping company, you could include words like “lawn,” “garden,” or “tree” in your name.
10. Use action words
Action words can add energy and excitement to your business name. They can also help you stand out from the competition. For example, if you’re a car wash, you could name your business “Wash Me Now” or “Splash and Dash Car Wash.”
11. Use positive words
Positive words can create a feeling of happiness and goodwill around your business. For example, instead of naming your accounting business “Bill’s Books,” you could call it “Profit First Accounting.”
12. Be unique
With so many businesses out there, it’s important to choose a name that sets you apart from the rest. Brainstorm some unique aspects of your business and use them in your name. For example, if you’re an eco-friendly business, you could include words like “green,” “sustainable,” or “recycling” in your name.
13. Use humor
A sense of humor can go a long way in making your business name memorable. For example, if you’re a chiropractor, you could name your business “The Spine Center.”
14. Be creative
There are no rules when it comes to naming your business, so use your imagination! If you can’t seem to find the right combination of words, try looking for inspiration in other businesses’ names, song lyrics, or poems.
15. Get help from a professional
If you’re still having trouble coming up with a name for your business, there’s no shame in enlisting the help of a professional. A branding or marketing agency can help you create a name that reflects your brand and resonates with your target audience.
There are a number of things to keep in mind when choosing a business name. You’ll want to choose a name that is easy to remember, spell, and pronounce. You’ll also want to make sure your name is unique and descriptive. If you’re having trouble coming up with the perfect name, don’t hesitate to seek help from a professional. With a little bit of creativity, you’re sure to find the perfect name for your business!