What makes the potential clients pass by some products and get attracted by certain items at the same time? There is a definite pull factor that influences them to notice specific products while ignoring others. This factor can be brought about by the custom product boxes. But, the condition is that they need to be spot on. With the packaging technologies becoming cutting-edge day by day, you can devise a design that differentiates you even on a shelf comprising of thousands of similar items. You just can’t afford even a marginal error while designing these packages because it can result in the loss of product appeal.
The foremost and ultimate wish for retailers is to get their items noticed by making a stand-out shelf impact. An understanding needs to be developed first that this can’t be accomplished with a boring box design. Customers are hard to get enticed by a simple brown cardboard box and influenced to put your items into their physical and digital carts. An entirely different design approach needs to be followed that brings in more aura and beauty to the product presentation.
One such stratagem is themed custom product packaging. This gives you a lot of colors, illustrations, patterns, characters, and graphical portrayals to deal with. Let us take into account the limited edition design strategy which was recently adopted by Starbucks. With the varying festivity of the season, this brand kept on bringing innovations and variations in the packaging design. Every time the clients got out of their homes to have a coffee, most of them chose Starbucks. The reason is simple; they were appealed in a different manner every time which built their interest. Just like that, keep bringing novelty in the design with changing events to establish your items as “limited editions.” This would make your design unusual but playful enough to grab undivided customer attention.
Special die-cut patterns:
Nothing is more absorbing than a mesmerizing display of the items. It goes on to build remarkable first impressions that get translated into an enhanced word-of-mouth share. Get smart with your product presentation game with the fine addition of cutout patterns. Die-cut technology can be used for this purpose, but make sure that the cuts are made from the inside. Making cut-out patterns from outside can produce roughness in the design that can repel the target audience from product noticing. While making the cutouts, keep your brand icon or logo in the mind. Or, go for a really unusual shape that is scarcely seen, but has an outstanding visual appeal. Never ignore the transparency factor here and substitute the cutouts with translucent laminates. They produce an instant sheen and improve the visual appeal that clients simply cannot resist noticing your items from far-off distances.
The visual appeal of the items matters the most in determining whether the clients will get attracted or not. Make your custom product packaging visually elegant and prominent with the perfect addition of fine visual vocabulary. Creatively use the graphics to illustrate the storyline of your brand. You can also go to explain the vitality and beneficial aspects of your items. There will be no need to write a piece of comprehensive information that is often tedious for the target audience. Do not get carried away by the temptation of maximal designs as it can render your packages visually weak. Rather, stick with a minimalist approach that makes your graphics crisp and clean. They would be better comprehended by the target audience and leave a memorable impression on the minds.
Break new grounds with texture:
Spot-on graphics do make your packaging catchy, but not enough to influence the buying actions of potential clients. To achieve success here, you have to think beyond just attractiveness. An experience needs to be imparted to the people that just not grab their attention, but also procures you brand loyalty. Emboss your brand’s logo or deboss any signature element to produce a real 3d effect in the box design. This enables your packaging to seize attention even from a far-off distance. Plus, it entices and invites the audience of the targeted niche to interact with the items. The smooth embossed and debossed design makes the texture highly tactile and nice to touch. Some other techniques like soft-touch laminates and raised UV coats can also prove tremendously good here.
Be the odd one out:
Going similar every time with your box design is never a wise option. The people in the marketplace repetitively see such packages which can’t build better expectations about the inside items. As outer appearance is the real face of the items, there is a dire need to make it as appealing as possible. Stylize your product packages in some unusual configurations to justify the scarcity of your items. The more scarce or rare the items are, the more is the attraction factor that compels the people to take notice. Adding a sleeve in the overall design or stylizing the packages in a hexagon or some other playful shape can prove useful. This demarcates your items from the rest of the competition and makes an outstanding impact that boosts items’ visibility.
If the custom product boxes are visually weak or impaired, there is a good chance your products would not catch the eyeballs. The success of any retail item is reliant on how creative you are with the first impression. Take help from printing methodologies and customization options to formulate a design that makes your items fly off the shelves. Although the designing of these packages doesn’t cost much, getting your hands on custom boxes wholesale supplies would help you with monetary advantages.