Indian Alternative App to Twitter: Koo App

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With over 250 million monthly active users, Twitter is the undisputed king of micro blogging apps. For years, Twitter has been the only place where people from all over the world could express their opinions on news, sports, and anything else. The Koo App swiftly became an Indian alternative to Twitter after the “Twitter India Ban” issue a few months ago. The hashtag #kooapp quickly became a trending topic on various social media sites.

That’s what helped Koo App, a self-contained micro blogging platform, gains traction. In this Koo App Review, we’ll go over everything there is to know about Koo and see if it’s a viable Twitter alternative.

What Is Koo App?

What distinguishes the Koo App from the sea of micro blogging applications is that it allows Indians to participate in all popular subjects in their own tongue. Currently, the Koo App supports the following languages:

  • English
  • Hindi
  • Marathi
  • Tamil
  • Kannada
  • Telugu

Punjabi, Bangla, Oriya, Assamese, Gujarati, and Malayalam will all be supported in the Koo App soon. Twitter presently supports over 30 languages, with “Hindi, Bengali, and Urdu” being the Indian languages.

Indian languages on Twitter are currently limited, and a large section of the 1.3 billion Indian populations is left out. The Koo App allows Indians and NRIs to communicate in their own language.

UI of Koo App

If you think of the Koo App as merely an Indian version of Twitter, you’re mistaken. While the UI is a carbon replica of Twitter, this does not imply that the platform is being copied. Instead of a white and blue motif, the Koo App has a White and Yellow color scheme.

The Koo App is divided into six primary sections:

  • Home
  • Trending
  • Hashtags
  • Search
  • Notifications
  • Explore

The app’s most popular feature is its user interface, which is straightforward and easy to use. Unfortunately, such ease-of-use is due to the Koo App’s UI being a carbon duplicate of Twitter’s. This UI cloning makes it difficult for consumers to forget about Twitter and does not demonstrate innovation.

History of Koo App

Radhakrishna and Mayank Bidawatka are the creators of the Koo App. They started the Koo App in March 2020, and it won the “Atmanirbhar Bharat App Innovation Challenge” in August 2020.

Obtaining this honor is a significant task for new technical apps. Despite the fact that this software has a wide range of applications, it is still in its infancy.

Privacy on Koo App

Things aren’t looking good for India’s Twitter app, Koo, which has lately been involved in a data leak incident. If the Koo App intends to expand its user base, privacy will have to be one of its top priorities. Radhakrishna, the founder of Koo App, has refuted the accusations made during the data breach incident; nonetheless, other publications have shown certain flawed APIs.

However, the majority of the flaws discovered were resolved within hours of their discovery. Finally, as compared to other applications on the market, the app’s privacy features are lacking.

Koo App’s Popularity Gain

Several Indian and foreign applications have recently attempted to penetrate and dominate the Indian market. They were, however, unable to compete with Twitter’s prominence. So, what makes business insiders believe Koo is a viable competitor to Twitter?

The government’s assistance is the most important factor for Koo App’s popularity. The platform is used by a number of Indian government institutions, including the Ministry of Information Technology and Prasar Bharti.

Certain major Indian authorities, according to some reports, may begin utilizing the Koo App to provide information. After 3-4 hours, the same updates will be disseminated on other platforms. The Koo app is gaining momentum thanks to government funding.

The app is now in need of a lot of development because it is flaky, hangs even on high-end devices, and the privacy element has to be improved.

Future of the Koo App

The Koo App has a user base of over 3 million people since it supports regional languages. Not everyone in society has the language skills or access to the internet to get essential information.

That isn’t to say they aren’t your target market. That’s why digital behemoths like Google and Apple are attempting to make their virtual assistants as multilingual as feasible.

With proper support, the Koo App will soon accumulate a large enough user base to challenge Twitter as the most popular micro blogging app in India.



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