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Every business can benefit from word-of-mouth marketing. Word-of-mouth marketing remains incredibly effective across all industries because it helps build credibility as it comes from a source without direct attachment to the business. While word-of-mouth marketing is incredibly effective, it can also be challenging to achieve. These days, there are a number of word-of-mouth marketing strategies that you can use that should help you to reach a much larger audience, improve your brand reputation and attract new customers so, if you want to benefit from word-of-mouth marketing but are unsure how then read the rest of this article to discover the best methods.
Customer Reviews
These days, consumers will always spend time online looking for reviews before using a new business. This is why it is so important to ask for reviews from customers and then place these on the company website and on social media. If you struggle to get people to leave reviews, you could incentivize them with a discount on their next order or be entered into a prize draw.
Referral Programs
Referral programs are one of the best ways to benefit from word-of-mouth marketing in the digital age. Essentially, these programs involve incentivizing your existing customers to recommend your business to the people in their network. This is smart from a business standpoint because you should be able to both attract and retain customers while boosting your brand reputation.
Influencer Marketing
Influencer marketing has become an enormous trend in recent years and shows no sign of slowing down anytime soon. This is a highly effective form of word-of-mouth marketing because it involves someone with a large audience recommending your business to their followers. This should help to boost your credibility and help you to find many new customers.
Branded Merchandise
Another form of word-of-mouth marketing that can be highly effective is branded merchandise. Currently, branded reusable water bottles are a popular item that can boost your business in a few ways. When a customer drinks from a branded water bottle, it will help you advertise to their friends, family, and colleagues and build credibility. By drinking from a branded water bottle, the customer is becoming an advocate for your brand, which is how you bring in new customers. Places like anthembranding.com have high-quality, customizable water bottles that will help your business with word-of-mouth marketing.
User-Generated Content
Much like influencer marketing, user-generated content (UGC) effectively gets word-of-mouth marketing on social media. This involves customers creating content for your specific products/services, such as unboxing videos and reviews. This will see your customers become brand advocates and help you reach a much larger audience and people you might have otherwise never reached.
If you want to benefit from word-of-mouth marketing, these are a few of the best strategies to try. These word-of-mouth marketing methods will help you to increase brand awareness, improve your brand reputation, and should help you to attract new customers to your business.