Facebook Ads 101: The Basic Guides

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This updated guide to Facebook advertising is a comprehensive and up-to-date resource that can help you learn all about the best ways to use Facebook ads.

Facebook advertising is a new way of marketing your business on social media. You can target potential customers with ads and gain valuable insights into their buying habits.

This updated guide will teach you everything you need to know about how to set up a Facebook ad campaign, choose the right audience, optimise your targeting, and track your performance.

First things first: Why use Facebook ads?

Facebook ads are an effective way to get your brand in front of a target audience. They can generate leads and increase sales for your business.

Facebook ads are also a great way to gain insights into what your customers are thinking about you and your brand. You can also use these insights to improve the quality of your content, which will ultimately lead to more conversions and sales.

Facebook ads have been around for quite some time now, but they still remain one of the most effective ways to market a business online.


Facebook Ads
Image Source: Pexels


How to choose your Facebook ad type?

Ad types are the different ways that you can promote your Facebook ad.

Facebook ad types:

– Promoted post: A promoted post is a Facebook ad that will appear in the newsfeed of all users who have liked your Page.

– Sponsored stories: A sponsored story is a Facebook ad that will appear in the newsfeed of all users who have followed your Page.

– Custom Audience: This is a targeted audience for a specific goal, such as an event or product launch. You can target people who are already interested in your business or people who fit certain demographics.

– Custom Audiences with Lookalikes: This allows you to create an audience based on someone else’s custom audience and then use it to target people.

How to set a budget for your Facebook ad?

In order to set a budget for your Facebook ad, you need to first decide what type of ad you want to run. There are three types of ads:

(CPC) Cost per click ads

(CPM) Cost per impression ads

(CPA) Cost per click + cost per action ads

The first two types are the most popular and they work by having the advertiser pay according to how many clicks or impressions their ad receives. The third type is more complicated because it requires advertisers to pay for both clicks and actions.

Conversion tracking and pixels on FaceBook

Pixels are the method by which advertisers track how many people click on their ads and convert into leads, sales, or website visits. If this sounds confusing, you’re not alone.

Facebook is one of the biggest platforms for advertising. It has an estimated 2 billion active users every month and over 1 trillion impressions are served each month. With that much data available, it’s easy to see why advertisers would want to leverage their ad campaigns with conversions tracking pixels. However, there is a catch – they only get credit for conversions if they have Facebook Pixel installed on their site or app and the pixel is configured correctly.

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