If you’re a small business owner, you must constantly think of ways to promote your products and services to as many individuals as possible.
However, keeping the budget in mind, the most cost-effective way is to use YouTube for business. You can use YouTube to introduce your products/services in new innovative ways regularly on this platform.
For instance, ModCloth – an online retailer – witnessed significant growth in their sales after gaining 1 million YouTube views and 4000 subscribers by spending only one-ninth of their overall marketing budget.
If you’re still in doubt about how YouTube can help your business to grow and succeed, then check these benefits.
Seek Benefit of YouTube Followers
There’s an exceptional growth of online videos globally, with more than 4 billion videos watched regularly. So, if you use YouTube for your business marketing strategy, you’ll get access to a wider audience by making videos and giving ads on other channels’ videos.
- After Google and Facebook, YouTube has become the third most visited website and second-largest search engine globally.
- Every month, YouTube gets visited by at least one billion people worldwide.
YouTube – the ultimate video-streaming platform – has emerged as one of the most popular business marketing hubs. It assures that your business will find an audience that will become your fans and customers, provided you entertain, educate and give the right solutions to them. The key to making premium-quality videos for this platform is using the best YouTube video editor.
2. YouTube Marketing will Help Your Business Get Visibility on Google
The Google Universal Search algorithm blends all videos, images, books, news, and local searches into Google’s search results. This algorithm aims at delivering the most valuable and insightful information to the users.
Nowadays, you will notice that most Google search results include videos. It shows that Google gives importance to videos as much as it gives to the text-only pages.
You can seek its benefit by delivering high-quality articles on the website while using a YouTube video editor to make complementary videos for that platform. This step will help your business develop backlinks to its website, which will help you get found on Google more than before.
Moreover, using YouTube as a part of your business’s marketing strategy will help you boost and enhance the authority of your business website. If your website is highly authoritative in front of Google, it will rank your website higher in the SERPs.
3. Repurposing Content
By using YouTube for your business, you’ll enjoy the benefit of repurposing content that you’ve already made. You won’t have to invest in something expensive or spend excessive time in this process.
Repurposing pre-existing content is considered an effective solution when it comes to content marketing. That’s because you get access to an audience that will get engaged with that specific content type. For instance, you can use a YouTube video editor to repurpose your blog posts into various formats, including:
- Video series
So, by implementing this approach, you can easily convert your single idea into four content pieces. You will enjoy the benefit of an engaged audience who will love your content and can easily digest them.
4. Grow Your Business Globally
Using YouTube for business gives you the benefit of gaining access to a global audience. Video content will help you reach new visitors who otherwise would have never known your business. Regardless of what language you speak, YouTube will help your business reach a global audience.
You’ll get the most benefit if you make videos in English. Moreover, if you’re a native English speaker, you will easily captivate a huge English-speaking audience, contributing to 30% of overall YouTube views. Additionally, incorporating closed-captions on the videos can help you reach a new group of people as you cater to individuals with explicit needs.
Note: You must include multiple call-to-actions within your YouTube videos along with annotations that link to:
- Your website content
- Other YouTube videos
- Products and/or services on offer
- Email auto-responder series
5. Make Your Email List on YouTube
Another significant benefit of using the YouTube platform for your company is making your email list while you continue providing engaging, valuable content.
You must embed the sign-up forms directly into the YouTube video content. The viewer can temporarily stop the video from filling their email ID and subscribing to the list before proceeding.
This approach will make the process of developing your email list easier than ever, while you can continue to deliver engaging videos to the audience.
6. Your Audience will Promote and Buy from Your Business
Your YouTube videos can increase conversion rates by incorporating a personal touch in them. The audience will buy from those they trust, and you can establish that trust by connecting with them on an emotional level.
According to the latest research, for general companies and professional services, if you use the video of an individual in the company telling about the product or service to drive traffic to the landing page, you’ll significantly boost your leads and sales.
7. Use AdWords for Video to Target Your Audience
By using Google AdWords for Video, you will enjoy optimal access to your audience by advertising on YouTube videos that your audience will most likely watch and search for.
The best thing about AdWords for Video is that it lets you pay only for the engaged views on YouTube. Now, what’s an engaged view? The view occurs when the viewer watches your advertisement for more than 30 seconds. In simple words, if viewers skip your ad, you won’t have to pay for it.
However, “earned views” is another way to grow your audience with AdWords. These are free views earned when someone watches your video ad and goes to watch one or two more ads on your YouTube channel within the next seven days.
8. Use AdSense for Video to Make Money
If you create regular video content for YouTube, you can generate revenue directly from those videos. All you need to do is use Google’s AdSense for the Video program. You can combine Google AdSense and AdWords to drive some revenue back from your marketing campaign.
So, with this comprehensive guide, you must understand the benefits that come with the use of the YouTube platform for your business. So, use the best editing software and start creating engaging and valuable YouTube videos for your business.