REVERSE ENGINEER COMPETITORS’ SITES

To generate keyword suggestions when doing keyword research, you can enter a search term, a specific keyword, or a URL.

Enter the information for your competitors’ landing pages or a specific product page and see what Google suggests for keyword suggestions. You can specify whether you want suggestions based on a specific page or the entire site. You can look at the entire site if you want to look at general keyword research.

Choose a specific page if you’re looking for information on how to advertise specific products. Examine the search terms that appear to see if any of them are a good fit for the campaigns you want to create. If this is the case, add them to that keyword group.

You’ll need to upgrade to a paid competition research tool if you want to know which keywords your competitors are actually using.

TRACK KEYWORD DATA OVER TIME

Remember how we said at the start of the tutorial that you could do keyword research or track keyword data over time? This is where the “track keyword data over time” feature comes into play.

Once you’ve decided you want a keyword forecast, you’ll be prompted to enter your keywords or upload a list. If you have a list of keywords that you want to target or that you’re already using saved, upload it. When you’re ready, click “get started.”

The first thing you’ll notice is the type of results you might get if you ran a campaign right now with those exact keywords.

This tool allows you to examine the past performance of your keyword set and assess the overall trend of the terms.

LOOK FOR QUESTION-BASED KEYWORDS

One of my favorite keyword planner strategies is to look for question-based keywords. Consider the questions “how to change a car tire” or “what is the difference between Facebook Ads and Instagram Ads.” Users who ask these questions want immediate answers, so creating content for them will put you on their radar right away.

I typically search for the keyword and then add a “how to” keyword text filter to the search results for questions that can generate actionable, helpful blog posts.

ASSESS KEYWORD EFFECTIVENESS BY LOCATION

A growing number of brands and businesses are going global, and international marketing can be fraught with hiccups if you aren’t prepared for them. Let’s look at the “how to” searches for the term “leather sofa” once more.

Take this into account if you’re running international campaigns for maximum profit. Conduct research for each area to which you are advertising or marketing (even if you are only running organic campaigns) and, if necessary, create separate Google Ads campaigns targeting separate locations to give you more control.

If you want to learn more about digital marketing, you should enroll at DelhiCourses, where you will have the opportunity to study in depth from industry experts.

About the Author- Gaurav.digital is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for Delhi Courses, known as best digital marketing training institute.

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